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Posts Tagged ‘ Marketing ’

A Marketing Plan for Your Coaching Business by Tony Stoltzfus

Do you need help marketing your coaching business? If your response is yes answer these five questions to begin to design the core of your practice, identify your niche and create a marketing program…
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Executive Coaching Works – by Anita Stadler, PhD

As an executive coach, you may be asked where the evidence is that coaching actually works.
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Article Marketing by Marcie Thomas

If you’re a new coach trying to build a presence online, consider article marketing as a strategy for gaining online recognition and driving traffic to your website.

 How many times you have…
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Google Your Niche Market by Marcie Thomas

Want to know where your niche or target market is located at online? You can find gobs of folks on Twitter, Facebook, LinkedIn, and Yahoo groups. Become a member of each, complete your profile and…
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How to Build Credibility as an Internal Coach – by Anita Stadler, PhD

Many coaches pursue coach training so they can serve as a coach within their current organization, but after completing their training they are not sure how to introduce their new capabilities to the organization. I believe there are some key success factors that make the process easier.
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Don’t Get Stumped on a Speech, by Marcie Thomas

This is a guest post by Marcie Thomas of Coaching Shift.
In developing your coaching business be sure and look for opportunities to speak. It’s one of the most effective methods of building trust and…
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How to Narrow Your Coaching Specialty – by Anita Stadler, PhD

Executive coaches usually have a wide range of experience, but knowing your specialty is also important. Have you identified yours? Being clear about your specialty is not only a basic marketing principle, but testimony to why God has called you to coaching.
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How Executives Choose Their Coaches by Anita Stadler, PhD

What do executives look for in a coach? What influences the selection process?
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One Important Google Buzz Setting, by Beth Cole

If you are a Gmail user, I’m sure you have seen and experimented with Google Buzz. One thing I want to share is an important setting that will protect the privacy of those you follow…
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SEO Quick Tip #5: Choosing Keyword Phrases, by Beth Cole

Try something real quick for me — head over to your website and take a look at the phrase that shows in the blue bar at the top of the browser when you…
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Use Coaching Research to Get Clients by Tracy O’Neill

Do you want more clients in your coaching practice? Then present your target audience with evidence that coaching is a sound investment. Research can show clients how coaching was used in situations similar to their own and what results were obtained. The studies also help coaches determine which techniques and tools are most effective in specific settings.

Where Can I Find Coaching Research?
The best resources for coaching research are university library databases… Here are a few coaching research sources accessible online:
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Let’s Face It, by April M. Stallworth

Why do we try and box God in? I haven’t a clue but I sure have been guilty of this myself a time or two. When I think about it, it’s so ridiculous to think that a God so big and so wondrous could be made to fit into our human comprehension. It’s truly laughable. God not only made the human but he made the comprehension too!
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What’s “The Long Tail,” and Why Should You Care? by Susan Fleming

This is a guest post by Susan Fleming of Electronic Marketing Success.

If you have an Internet presence at all, you have probably heard of keywords. They are the words or phrases someone types…
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Help Potential Clients Feel Good about Getting Coaching by Michael Essenburg

You’re a missionary serving in Latin America. You send monthly newsletters to your supporters, and you send monthly reports to your mission. Each time you send a newsletter, you receive encouraging emails and notes; each…
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Just How Does Coaching Work? by Marcie Thomas

This is a guest post by Marcie Thomas of Coaching Shift.

“So just how does coaching work?” my friend asked me. I inwardly smiled, confident that I could explain coaching to her, but it…
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