Learn From Organizational Coaching Studies
What do businesses like Bank of America, Johnson & Johnson, Nike, and Coca-Cola have in common? They all have used coaching in learning initiatives.[i] Organizational coaching is an internal coaching program that provides a platform…
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Use Coaching Research to Get Clients by Tracy O’Neill


Do you want more clients in your coaching practice? Then present your target audience with evidence that coaching is a sound investment. Research can show clients how coaching was used in situations similar to their own and what results were obtained. The studies also help coaches determine which techniques and tools are most effective in specific settings.

Where Can I Find Coaching Research?
The best resources for coaching research are university library databases... Here are a few coaching research sources accessible online:
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The Power of Research to Unite the Coaching Profession by Myra Dingman
Become a firm believer in research. Why? Because the more rigorous research conducted on coaching, the more the “outside” world will acknowledge the coaching movement as a legitimate discipline and field of study worthy of…
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