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Coaching With Style Part 2: Coaching an I Style by Dawn

Dec 5th, 2011 | By | Category: Transformational Coaching - Guests Posts, [None]

How Understanding DISC Profiles Can Make You a Better Coach

During these four weeks, we are exploring each of the four main DISC profiles to learn about their unique characteristics, how people tend to communicate based on their style, and what we, as coaches, need to know in order to best coach people in each style.

Two weeks ago we looked at the D or Dominance style individual, who tends to be driven. Today, we will be exploring the I or Influence style.

Coaching an I Style

Characteristics of the I Style

The I style is known for being friendly and highly relational. They are also energetic, optimistic, charming, enthusiastic and sociable. I styles thrive in fun environments and want others to be happy, too. I style individuals tend to be good communicators who enjoy being the center of attention. They like working with other people and enjoy receiving public recognition for their contributions.

I style individuals love people and enjoy influencing others. However, they also have areas of weakness. For example, I styles can come across as boastful, gossipy and intrusive. Sometimes they even appear to be fake or insincere. At times they are disorganized, forgetful, a bit careless and easily distracted. I style individuals have a tendency to interrupt others and can be showoffs. They may also over-promise on what they are capable of doing and can be irresponsible.


The I style is talkative and likes to influence and persuade others through words, logic and emotion. I styles are also perceptive of other people’s emotions and want to help and support them as they are able. I style individuals like to interact with other people using humor, storytelling and jokes. In fact, they often use stories to help make their point. The I style person prefers big picture conversations.

How to Coach an I Style Client

Coaching can be very beneficial to the I style individual. However, it is important for the coach to create a friendly coaching relationship that meets the I style individual’s need for relationships and approval. The coach can do this by listening to their client’s stories and celebrating their successes. However, the coach also needs to be aware that they may need to gently but firmly keep their client on topic, as the client may otherwise tend to wander.

Because I styles are not task oriented, their coach can help them to set clear series goals, along with the specific action steps necessary to reach those goals. Because I styles have a tendency to take on more than they can accomplish, it is important for the coach to help them limit themselves to no more than three action steps at the end of each session. Helping I style clients create clear deadlines for their chosen action steps and holding them accountable are also important roles for the coach.

Finally, because the typical I individual tends to get bored with long tasks and those requiring a lot of detailed work, it is important to help them break these tasks down into manageable and even fun pieces.

Questions for I Style Individuals

  • How will doing that help you influence others?
  • Who can you get to join you in that activity?
  • How can you add to the good that is already occurring?
  • What is the big picture that you hope to accomplish?
  • What is your top priority in this situation?
  • What is one action step you could take to help you move ahead?

Dawn coaches people from around the world. She is passionate about coaching young people, people working in different cultures and people from different countries. You can contact Dawn at

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One Response to “Coaching With Style Part 2: Coaching an I Style by Dawn”

  1. KCT-David says:

    Thank you for this series. It is insightful!
    In this post you refer to setting “clear series goals.” I think I can guess what that is, but I have not heard of a specific model called “series goals” and I wonder if you are talking about a specific tool or if you just mean something like creating goals that have milestones.

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