Try something real quick for me — head over to your website and take a look at the phrase that shows in the blue bar at the top of the browser when you pull up the home page. Does it say “Home?” If it does, you are not alone, and you can make it better.

You can see in the screenshot I am showing here that Linda Hedberg’s section of the Christian Coaching Center’s website lists her area of expertise, her name, and the name of the website in the blue area of the browser. This is called the title tag and it is beautiful.

Your website should have also have a descriptive title tag. It is one of the most important pieces of real estate on your website. You can change the title of your page within the “meta tag” area of your website, or if you use a content management system, like WordPress, by using the All in One SEO plugin.

Your title tag can be different for each page of your website, and the magic starts to happen when you choose a keyword phrase for the title tag that matches the main idea and content of that page.

To find the best keyword phrases for your site, visit Google’s free keyword tool and start testing. You are looking for the phrase that has a good amount of search traffic, but the lowest competition (i.e. fewer websites are using the phrase — the green bar). This is your sweet spot.

For example, let’s say you offer growth coaching for leaders. On your “Services” page you want to describe your proprietary Growth Coaching Program.

Head over to Google’s keyword tool and check the phrase “growth coaching.” You will see the phrase “growth coach” has 2900 searches per month and high competition (the green bar), while the phrase “growth coaching” has 2400 searches per month but lower competition.

Your best bet? Go with “growth coaching” with good traffic and lower competition. When you choose that phrase as your keyword phrase for that page, make sure it is in the title of the page, in the meta tag area of the page and in the main headline and paragraph descriptions on the page.

What do you think? Let me know how it’s going for you, I’m with you all the way.

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Beth Cole is the owner of the WebServant and the author of the Essential Web Marketing book and blog which helps you stand apart from the crowd and market yourself online. Beth is trained as a coach and has twenty-five years experience as a small business owner, speaker,

consultant and trainer.