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Social Media & the Job Search by Tanya Smith

Apr 7th, 2009 | By | Category: Career Coaching

Social media networking is becoming integrated into every aspect of every day life, including the job search.   The fact is – there are more and more people recognizing the blessing (or curse) of the social media network.

Raise your hand if you thought that social media was just for 20-somethings looking to have fun and chitter-chatter about small talk with their friends on the internet???  Now, more than ever, there are more age 30+ people online.  My 85 year old grandmother has email – if that tells you anything!

So the question is – how does social media help your clients with a job search?  Here are 3 tips to share for using  social networking to impact a job search:

  1. Manage Your Personal Online Brand – 1 Timothy 3:7 (Amplified) – Furthermore, he must have a good reputation and be well thought of by those outside [the church], lest he become involved in slander and incur reproach and fall into the devil’s trap. Someone once gave me advice about my online reputation.  They said, “Either you control (your online brand) or someone else will do it for you”.  Just Google your own name and see what prospective employers might see if they ran a search to identify you.  It’s becoming much more common for employers to research a potential hire for information they display online – what kind of communication style do they have?  are they internet savvy?  what do others say about them?
  2. Have a Strategy – Proverbs 21:5 (NIV) – Careful planning puts you ahead in the long run; hurry and scurry puts you further behind. Once the client has made a decision to pursue the social network for their search, it’s important not to spread themselves too thin.  There’s way too many tools out there.  Try focusing on 1-3 at the most & really get connected.  For example, on LinkedIn, there are several resources – company search, job postings, email to co-networkers, Q&A, blog capability, and more.  You can find yourself just on this network all day if there is no focus on exactly what you want to accomplish.
  3. Don’t Assume That’s All You Need – Proverbs 12:24 (NIV) – Diligent hands will rule, but laziness ends in slave labor. Online networking is can help a  job search, but it should not replace your client’s efforts to get out of the house and meet people face-to-face.  An article in DM News shares that job seekers are flooding the social networks right now.  There’s still a lot of competition and it’s important to have a good mix of both traditional and more current techniques to connect your client to the job market.  Remember there is power in getting to know people and being referred by a friend, family member, or colleague.

There are lots of ways to use the Internet for good.  The most important thing is to keep a clear vision on the job hunting goal and be careful of distractions.  Pray for guidance and encourage your client to let God lead them to the right activity online and off.

Visit Coach Tanya at www.designyourwork.com for faith-based career and life resources to help you live your greatness doing work you love.

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