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SEO Quick Tip #2, by Beth Cole

Apr 19th, 2009 | By | Category: Web Marketing

This is the second in a series of SEO (Search Engine Optimization) Quick TipsĀ…things you can do in 15 mins or less to improve your website.

SEO Quick Tip #2

businessgroupGoogle yourself or your company name or your chosen keyword phrase. Try it with quotes, i.e. “your name” and without.

What did you find?

Make a note of the results, ie on what page does your site appear and in what position on that page? This is your baseline. As you learn more about SEO you will see this position improve.

Important caveat here. Page one results are great, but the more important goal of SEO is to increase traffic and conversions (people contacting you for coaching).

Beware of promises for the #1 spot on the first page or your money back. A better indicator of your success is increased traffic for your chosen keywords and conversions from the traffic that visits your site.

The best way to accomplish this is always to offer wonderful, useful information that is valuable to your reader.

Do you have any questions? What are your thoughts?

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