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Does Your Website Sound Like You? by Beth Cole

Mar 20th, 2009 | By | Category: Web Marketing

conversationThe thing about branding your company is having the courage to write to your readers the same way you might talk to them. I think finding your voice is one of the most rewarding breakthroughs of all businesshood.

So here’s my challenge. Imagine you are having lunch with a friend and telling her (him) about your company, especially your latest offers and happenings. Can you hear the conversation in your head?

Now, carve out 15 minutes in the next week or so to visit your website and read through every page. Does it sound like the conversation you had with your friend at lunch?


Here are some questions to help you take action.

  • What change to your content would make the most difference?
  • What do you need in order to make the change?
  • What is in it for you?
  • Who can you ask for help?

You can do this! I’m in your corner and behind you all the way 🙂

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